Cue the banjos.
So what's worse? The guy that is clearly nouveau riche who is so proud of his new BMW that he just HAS to tell the world, for an extra $50 in vehicle registration fees, that he owns one? A fact that we can clearly see from the BMW logo 12 inches about his vanity plate? And not only that, put his initials on it, so that he can show his friends that "This is MY Beemer, I'M KING OF TEH WURLD!!!!1111ELEVEN1111!!!!"
Or, the douchenozzle who is so panicked over the idea of parking next to 5 Honda Accords exactly like his, that he has to put his name on his vanity plate. The adult version of his mom sewing his name into his underwear right before he heads off to summer camp. Either that, or I was following former Journey, Divinyls and Bruce Springsteen bassist and current American Idol judge Randy Jackson.
One wants to tell the world that he's driving a BMW, because clearly that's not obvious. The other guy wants to tell the world his name. Both spent money to send this message. So, there are no real winners, except maybe the State of Georgia, whose vehicle registration system has that much more money in its coffers.